It’s easy to fall into the trap of thinking that customers only want to shop online since it’s never been easier to click and buy. However, a recent consumer study showed that 85% of consumers still prefer to shop in a physical store when possible. People still value seeing, touching, and feeling a product, even if they plan to buy it online. From our shop itself we have to do business branding
That explains why there’s been a surge of companies adjusting their retail strategies and creating a branded showroom. Gone are the days of showrooms being reserved just for products like cars. Instead, today’s showrooms are designed to blend what customers like about online transactions with what they enjoy about shopping in person.
A branded showroom is a brick and mortar store that the customer visits, but it isn’t designed to sell the product right on the spot and send a buyer out with bags. Instead, retailers are showcasing their brand in the showroom and closing the sale online.
This retail model shifts the focus from what’s in stock at the store to what the customer experiences while in the store. Similar to branding a lobby space, your showroom is designed to make an immediate impression on visitors. It incorporates logos, signs, color schemes, and other visual elements to communicate the brand before your staff even speaks.
Instead of worrying about replenishing products or assisting customers at the counter, a branded showroom allows your staff to prioritize talking with the customer. This increase in engagement creates a more personable and relevant shopping experience for each visitor.
Additionally, your brand becomes more transparent and trustworthy for consumers when they can explore it in person, without relying on others’ opinions. While it’s easy to access online reviews in mere seconds, it can be hard to determine which ones accurately represent a brand’s product. When you set up a showroom, you add another resource for your potential customers’ research journey.
Plus, in the long run, shoppers will remember how they felt walking through your branded space. When you create the right experience, it sparks a powerful emotional response that can last and persuade people to make repeat purchases.
There are plenty of reasons retailers are jumping into designing branded showrooms. With the right design, you can:
Some customers already visit traditional retail stores to see the product in person with the intent of going home to buy it online. The risk there is that they will interact with it in your store, but go order it elsewhere online. By setting up a showroom, your brand is simply evolving to benefit from current shopping behaviours while working to make sure you close the sale online.
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. Although corporate branding is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation. The ways in which corporate brands and other brands interact is known as the corporate brand architecture.
Office wall branding helps the customers to memorise your brand. Enhance your commercial space and reflect your brand’s message with personalised office branding
Provide your workers with an inspiring space and you’re bound to notice a boost in company morale, as well as general motivation. Long-lasting and high-quality, office branding is a cost-effective way of bringing your space to life. Whether you want your wall display to appeal to staff or clients, our designs can grab attention for your business.
GH Display works with you to enhance your working environment, all while reflecting your brand message in a unique manner. We carefully consider the company ethos, ambience and beliefs when designing your office branding to perfectly portray the message you wish to convey. Whether you want to transform an office, reception, retail space or a showroom, we can do so in a professional yet creative way. By doing so, you’re showing off your company ethos in a natural way.
Lots of popular retailers have set up showrooms successfully, from giants like Nordstrom to e-commerce retailer Bonobos. Different business models that have found success include:
No matter what type of business you have, you can still create a showroom that sells! In order to attain the attention of the customers best logo design is required for your business which helps to register your brand in customers mind.
Have you been looking for a new way to revamp your sales? Or have you needed a way to boost brand recognition and increase your brand loyalty? A branded showroom could be the perfect approach to help you stand out and close the deal.
Branding is crucial for products and services sold in huge consumer markets. It’s also important in B2B because it helps you stand out from your competition. Your brand strategy brings your competitive positioning to life, and works to position you as a certain “something” in the mind of your prospects and customers.
Building consistent and powerful branding should be a priority for both small and large businesses alike. In fact, there are seemingly endless benefits to building and maintaining a strong brand including increased customer recognition, increased credibility and customer loyalty, and market competitiveness.
With that in mind, blogs can serve as excellent sources of information for anyone interested in creating their own brand, or simply want to deepen their knowledge on branding.
The web, however, is awash in blogs about branding.
No doubt, this is because so many billions of dollars change hands each year around the notion of brands—through agencies, technology providers, media companies, or other players in the “branding” industry.
The branding-blog glut poses two problems for anybody who’s really serious about building and maintaining a mature understanding of the topic.
First, it’s hard to separate out truly authoritative—even timeless—insights on branding from the flood of me-too thoughts on branding that clutter the web today.
Second, it’s hard to stay up to date on all the trends that are changing the art of branding as we know it today.
Newcomers to branding often look at the end product—the commercial, the banner ad, the website, etc.—and come to the conclusion that it’s all about the creative.
But great practitioners know that underneath any piece of creative that achieves its objectives is a single, dominating insight about what makes their product truly better, and why that difference moves customers to action. This is what strategy is all about—and the content below helps us to keep the importance (and beauty) of great brand strategy top of mind.
In the same way a member of staff attending a networking event is an extension of your business, office design and workspace facilities have the power to say a thousand words about your brand ethics and identity.
The working environment is the face of a business so it needs to look and feel right for staff, visitors, clients and partners to have the desired brand experience.
Whether it’s a financial institution looking to break the stereotype of drab uninspiring offices, or a creative agency wanting to inspire collaboration and boast cutting-edge communication, workspace design is paramount.
How a workspace is structured during the office fit out process should be directly influenced by brand culture and identity.
A company which prides itself on forward-thinking, creativity and collaboration will best reflect their intentions through open plan office design.
On the other hand, a business which involves a lot of intricate processes and confidential data would be best taking advantage of acoustic solutions, space division and some private offices with doors.
Closely linked to the layout of a workspace is the actual work settings it includes and the work modes it facilitates.
If you want your brand to be perceived as progressive, inclusive and a place where staff are motivated and productive, you need to offer them more choice and control around how, when and where they work.
Include everything from collaborative work areas and social spaces to rejuvenation zones and private spaces to create a positive brand image and inspiring working environment.
