Want Exhibition or Event Success? Quality is Key

Want Exhibition or Event Success? Quality is Key

When deciding to participate in any exhibition or trade show, or even hosting an event, there are a lot of factors to be taken into consideration like cost, visibility and commercial pay-off. Your exhibition stand should showcase your products or services to the best advantage, enhance your brand, and ultimately lead to more business opportunities. The placement, design and organisation of any exhibition stand or booth, all play a critical role in attracting visitors. Remember, depending on the size of the trade show, there could be anywhere from dozens to hundreds of other companies all competing for attention.

Many times, companies or agencies working on behalf of corporates can be frustrated because despite investing time and money in developing a design concept, booking space and developing promotional materials, the Best exhibition stand does not reflect the company or the brand.

It is important, therefore, to ensure that you’ll be hiring a qualified Best exhibition stand builders with standardised processes, methods and resource planning, and a highly proficient team who will handle the projects. At Electra, we have dedicated project and account managers who will create and oversee the whole project planning and execution. This will guarantee regular updates on the project status at every stage and support until its completion.

Don’t wait until the last minute to discover that not all exhibition stand contractors in Dubai are alike.

In the final analysis, put to one side the expense, the time, the preparation, it all comes down to the quality of the execution. The top exhibition stand contractors or exhibition stand builders in Dubai and across UAE deliver the premium quality others do not or cannot. Quality is the sign of true artistry or craftsmanship; the attention to detail that can be seen in a carefully hand-sewn seam, or the brushwork of a master painter.

American writer William A. Foster once wrote: “Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives”. Any company that invests time, money and effort in an exhibition or trade show wants this to benefit its business. The Best exhibition stand or booth is a visible reflection of a company’s values, the way it thinks about itself and the way it serves its clients, the choices it makes and how it delivers on its promises. Quality, therefore, should be the main factor when making any of the hundreds of possible choices that accompany participating in an exhibition or hosting an event, including factors such as the concept, design and execution.

A quality trade show stand or event depends not just on the design but on the quality of the build, that’s why every event production company in Dubai must remember this quote from legendary Hollywood producer David 0. Selznick, most famous for “Gone with the Wind”: “The success of a production depends on the attention paid to detail. When you are organising an event, you are creating a show, a display, an experience for your existing and potential clients. You want them to be engaged, interested and comfortable.

Lack of attention to detail and poor-quality control can lead to such issues as shabby furniture and fixtures, sloppy painting, uneven surfaces, and seams, loose fittings, poor joinery, cracks, dents and many more. The presence of any of these flaws can create exactly the opposite impression of your company, rather than being professional, thoughtful and organised. A poorly-executed build can make you look disorganised, careless and unreliable. Rather than enhancing your brand, it could damage it. This is certainly one case where people will judge a book by its cover.

The quality of finishing of your exhibition stand or booth is an expression of your brand. That is why it must always be a top priority. In this case, paying attention to quality means that you will always receive a positive payback

Exhibitions are all about showcasing to the audience what your brand has to offer whether it’s promoting a new product or attracting new customers. In a beating, thriving city like Dubai, there is no shortage of opportunities to bring your business to the forefront of the public’s mind.

From conventions to popup Display stands stands in malls, Best exhibition display stands are meant not only to be a branded space but also a platform to attract new customers and potential investors.

A tangible representation & of your brand:

An exhibition Portable display stand is a literal, visual representation of your brand. Its style, design and even form reflect the image and message you’d like guests to pick up on.

When looking for the right exhibition display stand provider in Dubai, make sure to look into their previous works and expertise.  This will help give you an idea of what they can do for you. Typically, exhibition display stands are simple but that doesn’t mean you have to follow the status quo for your brand! Remember, the most attractive and interesting stands pique the public’s curiosity. Go the extra mile and make your brand truly stand out with an exceptional exhibition display stand at your next event!

Understanding the importance of quality:

Just like products and services, the quality of your exhibition display stand will speak volumes about your brand. In fact, quality goes beyond the look and feel of your exhibition stand in Dubai. Ultimately, it’s all about the overall impact that your exhibit makes on your audience. So when you’re conceptualizing and building your best display stand, pay close attention to the quality of the materials to be used!

Versatility and portability

Many think that Exhibition display stands and Exhibition Banners are for one-time uses only. That’s not necessarily true! Stands can always be reused for other exhibitions and conventions. In fact, why not think of it as an investment?

Having a versatile and portable display stand will not only come in handy for several exhibitions but it will also help you save money. It will also save you from the trouble of having to manufacture a new stand for each upcoming event!

At the end of the day, the quality, design, and uniqueness of your Modular exhibition display stand depend on the kind of provider you’re partnering with. As you begin your search for the right company, make it a point to set meetings to get a grasp of their ideas and offers for you.

Hox specializes in exhibitions and events productions in Dubai. We’re the creative minds behind some of the most eye-catching exhibition display stands in the region. If you have an upcoming event and need an exhibition display stand for your business and show off the best of what you have to offer, then we’re the guys for you!

Customized exhibition stands give you the freedom to choose innovative design with unique structure without limitation in materials. The exhibitors like instantly draw the attention of visitors, which is necessary to stand out on a competitive market platform. By custom stands you will have the opportunity to experience some innovative designs and come up with something that is both creative and unique.

Working closely with our exhibition stand designers in UAE, our production team mockup will display stand elements to ensure consistency from final exhibition design to on-site structural construction. Each member of the production team is a highly experienced and skilled craftsman who specializes in exhibition stand building.

Our attention to detail and level of quality can be seen throughout the display stand building process. This is also added to our professional and personal services which ensure our clients’ needs are met beyond their expectations.

Services also extend to Exhibition stand storage, utilizing our warehouse facility. Storing a display stand enables us to safely maintain the quality and finish of all the exhibition stand elements for future installation.

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