UAE-based organizations owe countless advantages to their being present in the most important international hub for business in the middle east. A vital one is the easy access to key regional trade shows held annually, including The Big 5 (construction and building), Gulf Host (Hospitality), and Seamless Middle East (Fintech). Exhibiting at any one of these conventions and expos gives you access to prospects at a fraction of the cost ($142 vs. $259).
That’s where exhibition builders and stand designers come in. They can provide you with the most effective method for attracting attendees, i.e., an eye-catching stand. However, be warned that almost half of those decision makers and qualified buyers will only visit one trade show in a year. Therefore, you’d need something exceptional to stand out to such a specialist audience. What’s more, when it comes to exhibition stand design and build, you cannot just pick any of the many exhibition companies providing those services.
Poor choices and missteps can have devastating consequences. Losing money and prestige both become possibilities if you end up with a low-quality stand. The final result will reflect badly on you and fail to impress your clients. Some nightmarish scenarios you can expect courtesy of inferior stand building companies include:
So, if you want to end up with an incredible booth that draws in a decent audience and adds to the number of prospects on your list, remember to:
First off, understand how crucial it is to impart what you want from a show to the firm or individual designing your custom build exhibition stands. Only you’d know the reason your brand’s participating in a show and what effect the venue will have on a display. So, find a company or designer who can support you by working out the logistics of space, stand type, and product display and align it with the outcome you desire.
With your goals in place, look at the next important thing to factor into your decision, i.e., your potential customers. Since you can guess who will be attending an exhibition, you can also determine the kind of exhibition stand that will catch their eye. Share the results of persona mapping with a contracting company you trust to provide them with realistic profiles of your potential clients.
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