Signage is the design or use of signs and symbols to communicate a message. A signage also means signs collectively or being considered as a group. The term signage is documented to have been popularized in 1975 to 1980. Signs are any kind of visual graphics created to display information to a particular audience.
Typically, signage tends to serve a few common purposes: to promote, identify, provide information, give directions or to raise safety awareness. Allow us to expand:
Firstly, signs are often used for advertising and marketing by companies or organisations. While advertising hoardings may initially present themselves as the obvious solution for companies, there are other signs that can be used for this purpose. Other outdoor signage solutions and building wraps are an alternative and successful way to advertise a brand. Wide format printing has progressed to a point where large vivid outdoor prints can be put almost anywhere!
Relatedly, retail signs & shop signs (both inside and out) can attract business to a company. Also, to entice customers from the outside, window displays can be successful at creating curiosity and encouraging customers to venture inside. Business signs let people know they’re in the right place. More importantly, if the sign maker has put quality of production centre in their thinking, business signage can create a great first impression of your business before a single door has been opened or greeting made.
Quite simply, signs are often designed to help individuals recognise or identify a place or brand. For instance, signs help us to identify which restroom to use. In terms of brand identity, Coca-Cola and Starbucks have become instantly over the years, and recognisable high street signs as part of their marketing strategy. Chains and franchises will use similar shop fronts to build brand recognition throughout their locations.
Directional signs are necessary for vast locations such as shopping malls, hospitals and corporations. With these building signs, visitors or customers are less likely to get lost which helps to avoid a situation that could reflect badly on the business. Directional signage can also be useful for large scale outdoor events such as festivals or places where there are multiple buildings or entrances.
Health and safety signs are one of the main means of communicating health and safety information. They can be found in places such as workplaces, nurseries, schools and offices. Signs provide information and warnings about hazards or threats which are essential to safety.
Finally, not all signage necessarily serves an overt purpose! Sometimes a sign may be used simply to enhance the overall appearance of a space or its surroundings. We’ve even created signage using wall murals – with no objectives of advertising.
Choose colors that evoke the right kind of emotions or feelings and make your building signs stand out and grab potential customers’ attention. For example:
Red and Yellow: These are good options for fast-food restaurants, as they tend to excite and make people hungry.
Blue: It’s a nice color for banks and other financial institutions because it evokes a sense of confidence and tradition.
Adding photos or logos to a commercial building signs Melbourne may also make it more appealing. It also effectively informs a potential consumer about a company’s mission and uses photographs for advertising the brand.
In this densely branded world, differentiating yourself from so many competitors can be very difficult. If you are expanding out of your home office and opening your store to the public, you must constantly find ways to evolve and make your business attractive to potential customers. By implementing strategies that make your storefront attractive to your customers, you are more likely to keep them interested and come back for your products in the future.
People who live within a five-mile radius of a location see store signs 50 to 60 times a month. And, since the sign is active 24 hours a day, 7 days a week, 365 days a year, it constantly promotes the company. A custom-wrapped work vehicle parked on the street is a good way to find the right electrician for projects around the house. An A-shaped sign outside a church reminds people to sign up for an upcoming Vacation Bible School. A flag on the outside of a favorite restaurant lets people know there are delivery and takeout.
Simply put, signs connect people to the services and products they want and need. Vinage Customs wants to help businesses use the power of signage to reach customers.
Construction signs are a mandatory requirement to ensure your business abides with workplace occupational health and safety requirements. There are a wide range of signs for Dubai construction sites each with a different design and use. They are used to address any hazard, danger, or other information workers and people entering the workplace need to be aware of.
It’s important to note that safety signs should not be solely relied on and there is no substitute for well trained workers. Signs have a purpose to serve as a reminder and be of use to those who aren’t familiar with your construction site or processes.
For this reason, it is necessary that safety signs are easy to understand. Simple graphics or words work far better than complex instruction in allowing a person to make an immediate decision. Many are typically recognisable, such as the red circular prohibition sign, but others might need to be more specific depending on the situation.
Dubai has legislation in place that started that signs are legally required to be used in any occupational environment, whether it’s a construction site or an office building.
Signage attracts attention and can be effectively used to improve attendee experience at your event. But even before your event takes place, strategically place your signs to get the word out and spark interest and curiosity. Consider what locations your potential audience are most likely to visit and place your signs accordingly.
During the event, clean and creative signs can be utilised to promote the event itself. Making your event title or logo visible provides a visual cue for all attendees, resulting in better brand recognition. In addition, your signs can generate a sense of credibility and legitimacy.
Use your signage to showcase your sponsors and advertisers too. It’s important to satisfy your sponsors sufficiently so that they will provide support at your future events too.
Within your signage, it’s important to promote all of your social media outlets
An important area of branding for buildings such as commercial offices, residential block of flats and businesses is exterior signage used to display the name of the building or the company situated there which is usually displayed in the form of 3D Building Letters as well as Building Signs.
Three-dimensional letters for buildings are pretty much produced in the same way as shop sign letters and manufactured to your exact requirements so they can be produced in a certain font and size, or in a particular material finish and colour. The majority of building signage is produced in metal such as brushed stainless steel to prolong the life of the signage and ensure it stands the test of time. Also, the product needs to require very little maintenance and continue to look good without it needing to be cleaned constantly which is why brushed stainless steel is the most commonly used product for buildings.
LED lighting can be incorporated into the letters during the manufacturing process which helps make the building signage more visible at night. External florescent tube lighting and LED trough lighting can also be used as an alternative method of illuminating the signage.
